Highland Store

The brief

We were approached by woollen clothes and kilt hire specialist Highland Store, to launch their new website on the Shopify platform.

Highland Store is an established bricks and clicks retail operation with two central London stores (one opposite the British Museum and the second on Portobello Rd, Notting Hill). It has a worldwide client base, and has been operating since 1988.

The solution

Together with our marketing partner, Face Marketing who project managed the launch, we set up the Google Analytics, agreed the KPIs (Key performance indicators) and monthly dashboard to report the website performance.

A discovery team workshop was set up to identify the key customer segments, market position and messaging which Highland Store confirmed “That was the most thorough analysis of our business ever.”

We then carried out an SEO analysis, identifying areas of strength and weakness and further opportunities to improve the website visibility.

We agreed a content plan, and delivered optimum product descriptions and the website layout and navigation to also improve visibility and usability.

We created and delivered a blog programme to optimise the website for the customer and made recommendations regarding navigation and set up redirects from the old site.

The results

The new site was launched on 17 January 2023 and Highland Store commented that the launch went extremely smoothly. So much so that they have approached the team about the launch of another group website.

The Highland Store team are now busy implementing the recommended email and social media plan.  Customer feedback has been very positive. The dashboard reports set up will assist the team to improve conversions from lookers to buyers.