Silvey Fuels

Over the years Silvey has developed its product offering and become established in new markets. Alongside delivering fuel oil to homes and businesses, the company has developed a national fuel card and fleet management solution for fleet managers.

Over time it became obvious that these different products and services were becoming unwieldy under one brand and website.

The intelligent approach

Building on our ten-year partnership, we worked with Silvey to create separate brands for the different product offerings; Silvey Fuels and Silvey Fleet.

We developed a new B2C website for Silvey Fuels targeting homeowners, farms and businesses looking to order fuel oil, as well as branded collateral – including social media content and tanker livery.

We also developed a separate B2B website designed to promote Silvey Fleet’s fleet management products and services.

The results

Silvey’s customer-facing brands now speak directly to their target audiences through individual websites. Each website includes tailored messaging, highlighting relevant products and services and removing the confusion of having all their products in one place.

Separating the two different products and audiences meant we could refine Silvey’s broader marketing; clarifying the most relevant products and services for each audience and ensuring Silvey’s marketing communications are clear and effective, wherever people encounter them.