Video, what’s all the fuss about?

15.02.2019

Why video?

Ofcom recently found that children aged 5 to 15 spend around 20 minutes more online in a typical day than they do in front of the TV. And separate research estimates that by 2021 a million minutes of video content will cross global IP networks every second.

That’s great, you may be thinking, but how do children’s viewing habits impact my business?

Well, it’s not just the kids that are looking for more video content online. When Dropbox launched most people weren’t familiar with the concept of the cloud or how to use it. So, to explain what Dropbox was and how it worked they added a video to their landing page – and conversions increased by 10%.

For businesses, video is often the easiest way to communicate your products, people and ethos to prospects and customers; and with as many as 7 in 10 people buying a product after watching a video online, you’re missing a trick if you don’t have video in your marketing mix.

Here’s how we helped one client increase business enquiries with a new video.

The story of GX

GX is a product design company that turns clients’ ideas into commercial realities and helps to refine existing products.

Because they work on a range of projects across different sectors, being able to communicate what they do could sometimes be a challenge. So, when GX chose not to attend a yearly trade show, investing the money into a video with lasting impact was the obvious choice.

We helped GX create a video to showcase their designs, creative process and most importantly their people. It was important to show off the broad skills and experience of the team and how that translates in to a great experience for their customers.

We helped GX get the most of their investment through not just one, but 13 videos!

Helping them with their key messages meant their longer video could be broken down into 12 component messages – creating video snippets perfect for social media. Planning their video as a whole that included snippets means their investment went further.

So, what was the result?

As well as hosting the video on their website’s homepage, GX used the video on LinkedIn to help people understand what they do at an early stage.

On LinkedIn the video received 21 x more views and 5 x more likes than previous posts – leading to more enquiries and new contacts getting in touch.

The best thing is that video isn’t a one-time thing. With a solid plan for who to share it with, how and when, video can continue to earn its keep.

Contact us to find out how video could help your business. 

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